This article was last updated on 5 March 2020.
You've created an excellent website – congratulations! All that's left to do is bring people in – and in
order for your website to rank highly on search engines like Google and Bing, you'll need to
understand a little about the world of search engine optimisation (SEO).
So, what is SEO and how can you do it? Many people shy away from this topic, but in reality, it's not
the scary monster that some people make it out to be. The first step in the right direction is to use
Wix SEO Wiz. This is a free and efficient tool that will create a unique SEO plan tailored to your
With so many sites on the web today, there is no guarantee that your site will rank first on Google.
However, there are many easy things you can do to increase the chances of your site appearing at
the top, and with Wix's SEO features you can enhance your site in just an hour. Read this article to
find out all about it.
How to improve your website's SEO in 5 steps.
Choose the right URLs
Create a title and description for each page
Use anchor text
Add alt text to all your images
Structure your site with the right headers
01. choosing the right URL
Before you can publish your website, you need to decide on a name for your site. Also known as the
domain name, this URL is the address that visitors will type in to find your site. Like a big sign in a
shop, it's one of the first things visitors to your site will see. As such, it's also the first place Google
looks to understand your site's content and determine its ranking.
That's why it's important to make sure that the URLs of all your pages are clean and beautiful. This
means no special characters, no hashtags, no page IDs, etc. Here's a summary of the key points
An ideal domain will contain your business name and perhaps one or two keywords that are relevant
to your business. For example, if you're a contractor, you might want to buy a domain name like
Want to know more? If you need advice on choosing the right domain name, please read this article.
02. create a title and description for each page
Did you know that each page on your website can have its own title and description? This is a short
sentence that accurately and clearly describes your business. Ideally, it should contain a few key
words or phrases.
Have you ever hovered your mouse over a browser tab? The short phrase that appears under the
mouse is the title of the page. The description doesn't appear on the page, but it's very important to
search engines. In fact, the title and description are among the first elements that search engines
track to determine your site's ranking. Furthermore, when your site appears on a search results page,
web surfers read the title and description to get an idea of what your site is about and decide
whether or not to check it out.
Want some expert advice on how to write your title and description? Read more about on-page
03. use anchor text
When writing text for your website, consider where you can use anchor text on your site. What's an
anchor? No, it has nothing to do with sailing. Anchor text is the clickable text on a hyperlink that
takes the visitor directly to another web page on your site or on the Internet.
Effective anchor text should be used to help users navigate your website and find what they are
looking for. It should also include keywords and phrases that are relevant to your business. For
example, if you are a shoe store, you can write "see our selection of children's shoes" on your
homepage, which will link via anchor text to an online shop with a large selection of children's shoes.
Anchor text is a great way to improve your SEO, but remember that excessive links or anchors that
are not very useful to the reader may raise a red flag with Google.
04. add alt text to all your images
Search engines are great at reading the text on a website, but they don't quite understand how to
look at the images on a site. Search engines look for a brief description of the image, called 'alt text',
to help them understand what the photo or graphic is displaying, and when writing alt text, be sure
to not only describe exactly what the image is displaying, but also include the name of your business
and a few keywords that relate to what you do. Try to include some keywords that relate to the
name of your business and what you do.
Pro tip: You don't need to write alt text for images that are purely functional or design-related, such
as form-fitting background images. If the image has nothing to do with the theme of your site, you
don't need to write alt text.
Want to know more? Read this article to find out how to write SEO-friendly alt text for images.
05. structure your site with the right header
Each page of your website should have a title, subtitle etc. When search engines scan your website,
they will be able to understand the content better if you use the correct text hierarchy. Most
relevant is the title of the page, which should be defined (in a text editor) as H1.
The H1 should describe the content of the page and there should not be more than one H1 per page.
Choose your title carefully and remember to include your main keywords; the header hierarchy
following H1 is H2, H3, etc. H1 corresponds to the title, and H2 and H3 correspond to the heading
and subheading respectively. The clearer the text structure, the easier it is for search engines to
understand the content on your site.