General

Search engine optimization goal

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Search engine optimization is the process of organizing information about your site's content so that
search engines can understand it. With this operation, you can take steps to prevent the site content
from being excluded from the Naver search results, and above all, you can clearly inform the Naver
search engine about the content that users want.

Naver Search prioritizes search engine optimized sites. Read and check this guide to make sure your
site is search engine optimized. Naver Search and Webmaster Tools will help you increase the
number of visitors to your site. Use the following 10 optimization techniques to reflect your site's
content in Naver search.

1. Register your site with Webmaster Tools and proceed with ownership verification.
Site registration is only supported for each host.
http://www.mysite.com (O)
http://blog.mysite.com (O)
http://www.mysite.com/myid (X)
You can verify ownership of the site using the HTML meta tag or by uploading an HTML file. If you do
not have permission to edit HTML or if you are unable to upload files to the site, please contact the
site's technical staff.
2. If it is not possible to verify the ownership of the site, please check the situation below.
Please check if the website firewall is blocking the Naver crawler.
If the site's home page is redirected using JavaScript or the meta-refresh method, this is not
supported. Please use the HTTP redirect method.
If you put HTML proprietary tags inside the frame tag, this is not supported. Please write HTML tags
for proof of ownership outside of the frame tag.
Support is not possible if the original HTML download provided at the time of proof of ownership is
damaged.

WEB TRAFFIC concept. Statistics graph with arrow. Red pencil on a white sheet of paper

Webmaster Tools do not support Internet Explorer versions lower than 11.
For a more detailed explanation, please refer to the Proof of Site Ownership section of the Naver
Customer Support Center.
3. Allow the Naver crawler to access the site.
To allow Naver crawlers to access your site's documents, set your robots.txt as follows. If it is difficult
to directly change robots.txt, you will need the help of the site's technical staff, such as creators and
developers. For a detailed description of robots.txt, see Configuring robots.txt.
(Example) Set to allow access only to Naver crawlers.

User Agent: Yeti
Permit: /
(Example) Set accessibility for all search engine robots

User agent: *
Permit: /
Allow Naver Search Robot to access your web server or firewall. The name of the search robot Naver
(User-Agent) is Yeti.
Mozilla / 5.0 (compatible; Yeti / 1.1; + http: //naver.me/spd)
If you absolutely need to block a search bot, do not block it by IP. The crawler's IP range can be
changed at any time. It is recommended to use the standard robots.txt file to control the access of
crawlers. For information on how to check the IP range and name of the Naver crawler, see the
Crawler Inspection Guide.
4. Check for duplicate content.
You can create multiple sites with the same content to increase the number of searches. Please note
that penalties may apply to your search in this case.
Don't make all page titles the same. The title of the page should contain phrases that accurately
describe the topic of the content. For more information, see the HTML Markup Guide.
5. Submit your sitemap and RSS to Webmaster Tools.
A sitemap is an XML file that contains a list of URLs to collect on a site. Simply submit an XML sitemap
from the Request-Submit Sitemap menu in Webmaster Tools.
Please include the latest articles on the site, including all text, in your RSS feed. You can submit an
RSS feed from the Request – Submit RSS menu in Webmaster Tools.
For more information, see our guide to submitting RSS and sitemap.
6. Please name the channel associated with the site.
A channel is a page for every social media account you use, such as Naver Blog, Cafe, Facebook, and
Instagram. Mark up the channel information you use for your online branding.
7. Check your Naver search results.
Site content appears in search results within a week of being visited by the Naver crawler. Enter your
site name in the Naver search bar. In addition, if you use the site: query in a web document search,
you can check if the search is being reflected in the content of a particular site.

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