General

SEO optimization. Getting started

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Hello!
A lot of information on SEO (optimization, promotion, this and that) is scattered around the vast
Internet, created many articles and forum threads on the subject. In this post, I've collected
recommendations and tools that deal with the immediate page of the site (structure, code, that's it
all).

In the article you will find:
The structural elements of the page: headers, images, URLs, content. Recommendations on how to
use them and assess their importance in ranking.
micro markup: who it is and what it's about. Considered schema.org and OpenGraph
Assessment of the tools in terms of importance for ranking, usability or behavioural factors
Examples of using the described tools are reviewed using large thriving websites as examples

The article is of an educational character, so even if you are already acquainted with the subject, you
are welcome to stop by and leave your professional comments and evaluation of the post's content.

INTRO

Before we take a look at the structure of a page and its elements from an SEO point of view, a
disclaimer: SEO is not only based on these factors. In addition to structure, domain, linking, branding
and other ranking factors are also important (read more).

FACTOR ASSESSMENT

Each factor is evaluated in terms of three parameters:
ranking (range) – if a factor affects promotion to the top
usability – if the factor facilitates any actions for the user
Behaviour – if the factor "forces" the user to take the targeted action

Isometric website promotion and web page data analysis, network marketing data management

title

Behavior: +

Range: +
Usability: +

The title is the "face" of the page; it describes the content, the essence of the page. But beyond that,
the title can have an impact on SEO. The presence of keywords in the title can positively affect the
relevance of the page. Matching the headline to the keyword query and the right wording can make
the link more visible and attractive to visitors, which in turn will increase CTR (clickability).

Application:
Informing visitors about the content of the page.
Title (anchor) of the page in search results.

Recommendations:
Length of title up to 100 characters;
Place keywords at the beginning of the title;
Use fewer direct keyword phrases;
Eliminate repetitive parts or leave them at the end of the title;
Maintain consistency in page titles;
The title should be interesting to the visitor;
Don't use sparse, complex or allegorical phrases – the headline should be simple and clear.

Description (meta: description)

Behavior: +
Range: +

Description should provide a brief, succinct and to the point description of the page. The description
should be such that the user is interested and wants to click on it. Relevant, eye-catching, action-
promoting sentences can be used for this.

Application:
Shaping the snippet (search engine description)

Recommendations:
the description should not exceed 160 characters
It should relate to a particular web page and not to the whole site
The description should be simple, clear and not overused keywords/phrases

Therefore, this factor has no effect on anything (unless it affects the Range just a little bit).

Contraindications:
no more than 20 words
no more than 3 repetitions

recommendations:
more declensions.
typos. A list of keywords can be diluted with popular keyword misspellings.
English-language queries

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