SEO Optimization Guide



"My light, google, tell me the whole truth: will search engine crawlers crawl my website?", asked the
Evil Queen when she set up her Wix website from scratch.

SEO is indeed a tricky subject, and most of us are unlucky enough to be handed a magic mirror that
will reveal all the secrets of search engine rankings. But that's no reason to get upset! Today we'll
answer all the questions about SEO that you've had in one way or another. Knowledge is power, and
when it comes to SEO, you couldn't be more precise. The more you know, the better you will be able
to optimize your website and get better results in search queries, get more traffic to the website, and
as a result, grow your business.

What is SEO?

SEO or Search Engine Optimization is the action you need to take to get a higher position in search
engine results. This makes it easier for your audience to find you. Most, but not all, SEO includes:
adding SEO headlines and descriptions to website pages, adding alt-text (replacement text in place of
images), getting backlinks to your website, blogging, and more.

What is the difference between SEO and SEM?

Both SEO and SEM (search engine marketing) are concerned with increasing a website's ranking in
search results. However, SEM also includes a paid service such as website promotion tactics, whereas
SEO will not cost a ruble.

Why is SEO important for business?

The undeniable fact: search engines are used by everyone! Thanks, cap, but still – right now, as you're
reading this post, there are over 60,000 queries being made through Google. Whether it's the
weather or finding the nearest pizza place, we look for information every day. Most of the time it
comes down to how potential customers are looking for you or a business similar to yours. And that
means that website search engine optimisation is key to your online survival and success. It's like the
same tree in the forest: if your site is published online but no one can find it, does it even exist? Our
advice: don't put it off – start SEO-optimization as soon as you have a website.

How do search engines work?

Search engines use a whole set of algorithms to crawl data on websites, index them, and display the
relevant pages.

The first stage is called "crawling", which is the process of scanning or reading the site's code.

In the second stage, the pages that have been scanned are stored in a huge database. This is called

The final stage comes when someone enters a query into the search box. The search engine consults
that very database and shows in the results those pages that it considers most relevant.

How much does good SEO cost?

Good SEO is affordable, there is no need to break the bank for it. If you're willing to invest your time
and research all the information available, you can optimize your site yourself.
However, if you're a Wix user, you don't need to worry at all. You can always use the free, proven
Wix SEO wizard tool. All you'll need to do is take a little time to set it up according to the instructions.

Do I need to know code to do SEO optimization?

You don't need to at all. These days, knowing how to code is not even required to create a website.
Knowing the basics of HTML may help you understand the structure of internet pages, but you don't
need to enroll in a computer course at all if your goal is to boost your Google search results.

What is regional SEO?

Regional SEO is a series of actions that cause you to appear in search results when someone searches
for a specific region, such as "shoe repair in Kemerovo. Region-specific SEO is a great way to find
potential customers from the same area as yours. One of the best solutions is to register with online
directories (such as Google My Business) to be displayed on Google Maps and thereby increase your
chances of being in the top three results (which are shown immediately below the geographical

How do you get found on Google?

If you want to be at the top of search results, you first need to make sure that your website is
crawlable and indexable. To do this, follow these steps:

Check your site via Google Search Console. Google Search Console (formerly Google Webmaster
Tools) is a free online service for rating a website. Ranking a website through GSC is the best thing
you can do as part of SEO promotion. By doing so, you will let the Google search engine know that
you own the site. In addition, the Google Search Console provides a lot of valuable information about
the site, such as the number of hits from search results, the number of hits to the site from Google,
and an estimate of the site's keyword position. If you're a Wix user, check out the step-by-step
process for verifying your site in this guide.

seo 3d text

Submit a sitemap. In short, a sitemap is a kind of blueprint of a site. It shows how the different pages
of your site relate to each other. It is useful to send the sitemap to search engines to make it easier
and faster for their robots to scan the site's code. This will greatly improve your overall SEO
performance. Learn more about how to add a sitemap to Google here.

Put it to the test. To estimate your website's level of indexation, type ''
into the Google search box and see what kind of result it produces. If the result is your website's
pages, then all is well and your website is indexed normally. Don't panic if you don't see these results
immediately: it can take a while to be indexed.

Important: If you are a Wix user and have your own domain, you do not need to perform the first 2
steps, but rather use the SEO wizard to ensure easy indexing. Just click on "Get Indexed" and wait.
Even Google employees approve: "For Wix users, this [SEO wizard] is a very cool tool because it
allows them to see their pages in search results as soon as they are created and published.

Remember! Indexing is not synonymous with optimisation. A site can be indexed on Google and still
not reach the first pages of search results. This is where Search Engine Optimization (SEO) comes in.

How can I improve SEO?

Really good SEO requires planning and curiosity. You need to understand that every element of your
website, from content to design, can have a big impact on your position in search engine results.
There are more than 200 signals in Google's algorithm that help shape a website's ranking. The most
important parts of a website to consider when optimising are:

01. Content
Is your content quality? Is it well written? Have you chosen the right keywords? Is it easy to read on
mobile devices? All these details have a significant impact on how search engine crawlers perceive
your text and therefore rank pages. That's why, in case you really want to improve your rankings,
working on your content is vital.

02. Links
As part of SEO promotion, links to your website are like a way to get votes in an election! They play
an extremely important role in terms of search engines. Getting these links will definitely increase
the views of your pages online.

03. technical search engine optimization
Here, the crawlability of your site's data, page search engine optimization and other technical aspects
are taken into consideration. This includes (but is not limited to!) meta headers and descriptions
optimization, the structuring of your pages with headers, website security and much more.

Contact our free but effective SEO wizard: he will advise you on the best practices and list all the
necessary actions for you.

What are keywords?

Keywords are short phrases consisting of two to five words that potential customers type into a
search engine when they're looking for you or a business similar to you. It is vital that you select or
add the right words from your website content, as these are the words that help Google robots
better understand your website and rank it as a relevant result in a particular search.

How do I find the right keywords for my website?

To find the most relevant keywords, list all the possible words and word combinations that potential
visitors or customers may use when trying to find you online. When choosing words, be guided not
by how you yourself would describe your business, but by what people need when they type their
query into the search bar. For example, if you describe yourself as a "garden designer", potential
customers are more likely to search for "landscaper".

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