General

SEO tools for any task: from key gathering to broken link analysis

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Yandex and Google search and internal services are quite limited. They are sufficient only for
individual small tasks or in cases where the SEO specialist has a lot of free time on his hands.

If you need to solve any issues quickly and efficiently, cope with the optimization of complex sites, or
promote several projects at once, you can't do without third-party tools.

Working with the semantic core
Gathering search queries and cues, keyword clustering, text analysis

Yandex Wordstat Assistant
Extension for Chrome, Firefox, Yandex.Browser and Opera that speeds up manual collection of
semantics from Yandex.Wordstat.

Functionality: add words and phrases in one click, automatically save list and check duplicates, mass
delete pluses and more.

Bukvarix
Service for semantics and analysis of competitors.

Functionality: search for keywords by domain, comparison of semantic cores of several domains,
keyword multiplication, duplicate deletion and more.

Cost: conditionally free. The free tariff has some limitations, e.g. a maximum of 3,000 positions in the
report, some tools are missing. Business account costs 695 rubles per month.

Keyword Tool
Tool for expanding semantics: collecting search terms and information queries from Google,
YouTube, Bing.

Functionality: selection of keywords and phrases, frequency collection, analysis of price per click in
Ads, etc.

Cost: conditionally free. In order to remove limitations on the number of suggestions, find out the
popularity of keywords and the level of competition on them in Google Ads, you need to buy a
subscription. It costs from $69 a month.

İstanbul, Türkey – November 01, 2011 : Google.com viewed through safari web browser. Google is the most popular search engine in the world.

"Query grouping".
A tool that allows you to combine similar queries into groups, in other words, cluster semantics on
top of Yandex.

Functionality: clustering by region, setting the clustering threshold, showing competitors in the top 5
by cluster, excel output.

Cost: conditionally free. To remove restrictions on the number of cues, learn the popularity of
keywords and the level of competition for it in Google ads, you must buy a subscription. It costs from
$69 a month.

"Query grouping".
A tool that allows you to combine similar queries into groups, in other words, cluster semantics on
top of Yandex.

Functionality: clustering by region, setting the clustering threshold, showing competitors in the top 5
by cluster, excel output.

Cost: free, but there is a limit – 1,000 requests at a time.

JustMagic
SEO-service allowing to automate work with semantics and text optimization of a site.

Functionality: selection and clustering of keywords and phrases, unloading of queries from Metrika,
generation of LSI-phrases, text analysis and formation of TOR for text, parsing of search engines.

Technical audit
Internal and external SEO analysis
Xenu
An old but still relevant program for auditing.

Functionality: search for broken outbound links, identification of idle pages on the site.

Checktrust
Your own website auditing tool and search for external SEO sites.

Functionality: determination of trust1, spamming and IKS2 of the site, counting incoming/outgoing
links and download speed, checking for viruses.

Similarweb
Service for competitor analysis.

Functionality: Determination of the number of visits, time on the site, bounce rate and depth of view;
distribution of traffic by country, source and subdomain.

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